Events organised by tyre manufacturers - The three stripes brand continues to adhere to Conti

The three stripes brand continues to adhere to Conti

Manufacturers Published the 22/04/2015 by Alexandre Lenoir

Outsoles and tyres: the same combat! The quest for grip and maximum energy recovery continues to guide the research of Continental and Adidas, its partner since 2007.

Co-branding Adidas and Continental Adidas shoes aim to deliver maximum grip just like Continental tyres - Copyright © : Continental

Since 2007, the Continental and Adidas brands have joined forces to develop rubber compounds for the outsoles of running shoes. It’s true that the parallel is easy to see, since in both cases, the goal is the quest for performance while improving energy efficiency (for running shoes, the effort of the athlete).

To mark this long standing partnership, Continental and Adidas have launched a viral campaign based on the website as well as Facebook and Youtube social networks.
The film proposed by the two brands (see below) features a professional free runner wearing Adidas running shoes, with outsoles developed by the tyre manufacturer. Testing them an all types of surfaces and in all kinds of environments, in both urban and forest settings, the professional runner is followed by an engineer from Continental, in a van fitted with the brand’s tyres.


Blue Adidas Shoes Copyright © : rezulteo
According to Continental, tyre technologies applied to the outsoles of today’s running shoes can improve their efficiency and performance by up to 30 %.