Events organised by tyre manufacturers - Michelin, a key advantage for the new Peugeot 308?

Michelin: a key advantage for the new Peugeot 308?

Manufacturers Published the 09/10/2013 by John

The new 308 is of paramount importance for Peugeot and the PSA group. In an economic environment that remains difficult for the French car manufacturer, the 308 needed tyres to match its commercial ambitions.

Peugeot 308 equipped with Michelin tyres  Michelin equips the new Peugeot 308 with Energy Saver + and Pilot Sport 3 tyres. - Copyright © : Michelin

The PSA Group remains focused on becoming a profitable car manufacturer again. For Peugeot, the solution to the current crisis lies in a global product plan and new important additions for the brand. After the 208 and the 2008, the 308, which has just been unveiled, aims to compete head to head with the Volkswagen Golf on the European market.


The Peugeot 308 and Michelin PartnershipCopyright © : Michelin
To meet such an ambitious target, some fine tuning was required, particularly in terms of tyres. As such, Peugeot and Michelin have worked together to improve tyre performance, regardless of the type of engine and level of power produced.

To satisfy all versions of the new Peugeot 308, Michelin will provide two different tyres for four wheel sizes. A 308 with 15 and 16 inch wheels will fit the Michelin Energy Saver +, whereas more dynamic versions with 17 and 18 inch wheels, require the Michelin Pilot Sport 3.

Peugeot 308Copyright © : Michelin
With the new Energy Saver+, Michelin announces a braking distance up to 3 metres shorter on wet roads compared with the previous 308 equipped with the old version of the Energy Saver. Michelin also estimates that fuel consumption is down by 3%, still in comparison with the previous 308 / Energy Saver tandem.

It remains to be seen which tyre will fit the future 308R, which should represent the high performance sports car of the 308 range if Peugeot decide to market it. Presented at the Frankfurt Motor Show as a concept car, it produces 270 hp which is five more than the Renault Megane RS.