Motor shows and events - Geneva Motor Show: Continental on the top step of the podium

Geneva Motor Show: Continental on the top step of the podium

Events Published the 24/03/2011

The Geneva Motor Show has just closed its doors. Like for the last motor show, rezulteo has noted the tyre brands and models fitted to the vehicles exhibited. Once again, Continental is at the top of our list. Here are the details of our ranking and the lessons from our survey. With 22% equipment, Continental remains the most represented tyre maker on the stands at the Geneva Motor Show. Followed closely by Michelin (21%). The third place goes this time to Bridgestone (14.5%), ahead of Dunlop (13.8%) and Pirelli (12%).

If we look at the rankings at the Paris motor show, no notable changes, except for a great breakthrough by Dunlop (+5.6% compared to Paris) which seems to have been to the detriment of Pirelli (-3.5%).

Top manufacturersCopyright © :

The "Big 6" still popular
This is no surprise: the manufacturers remain faithful to the six leading brands (Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli). Alone, they represent over 90% of the tyre fittings at the Geneva Motor Show.

For European manufacturers, this proportion is close to 100%. Only Fiat (Kumho, 14%), Lancia (Yokohama, 10%) and Opel (Hankook, 17%) deviate from the rule.

However, Asian brands are more willing to select local tyre makers: this is true for Sangyong (Kumho, 100%), Hyundai (Hankook, 50%) and Subaru (Yokohama, 50%).

Manufacturers are diversifying their fitments
Another confirmed trend: the end of the national monopolies. Thus, Michelin is no longer the exclusive manufacturer for French car producers: although they are fitted to 75% of Citroens, Bridgestone (17%) and Dunlop (8%) have taken over on some models, particularly the DS3 and cars developed with Peugeot and Mitsubishi. As for Renault and Peugeot, they usually fit their models with Continental tyres (57% and 60% respectively).

The same applies to the Fiat group: Pirelli no longer has exclusivity with Italian brands. Alfa Romeo thus fits its little Mito with Goodyear and Fiat has no fewer than six manufacturers among its suppliers. Lancia and Abarth have chosen respectively Goodyear (60%) and Michelin (100%).

This phenomenon also occurs in Germany with Continental: while the brand still represents 45% of fittings to Mercedes and 35% to Volkswagens, it only has 9% with Audi and 7% with BMW.

Porsche still loyal to Michelin
No surprises on the Porsche stand: Michelin is still fitted to all of the models present at the Show. The two brands have work closely together for years to develop special tyres. Latest example: developing green tyres for the Porsche Panamera S Hybrid.

rezulteo's barometer method
rezulteo's investigators took systematic readings on the stands of the 44 generalist car makers present at the Geneva Motor Show. Some 325 vehicles were audited in total.Clarification:the tyre models presented at the shows are not necessarily those fitted to vehicles sold publicly. Car producers often choose tyres with a sporty profile and an aggressive design that flatters the cars exhibited.

For more details on the survey
If you are a tyre professional and are interested in the detailed results of the rezulteo barometer:send us a request using our contact form.We will answer you promptly.