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Yokohama BluEarth-1: a new-generation green tyre

New tyres Published the 13/04/2011

The tyre maker Yokohama is an undisputed specialist in sports tyres. With the BluEarth-1, it confirms its change in strategic direction with a tyre full of ambition and an evocative name, offering well-designed energy efficiency.

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1.     Targets and context
The BluEarth-1 tyre is after one of the largest segments in the tyre market, but also one of the most hard-fought. That of city cars and medium saloons. Read more

2.     Performance and technology
The technical features of the BluEarth-1 tyre are a true demonstration of Yokohama technology. This new tyre has been optimised in several points (aerodynamics, weight, rolling resistance) to offer optimal energy efficiency.  Read more

3.     Dimensions
Available initially in 3 dimensions, the BluEarth-1 tyre comes from 15 to 17 inches. Read more