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The Cooper Discoverer S/T Maxx tyre crowned at the 2010 Sema Show

New tyres Published the 13/12/2010

At the closure of the Sema Show, the Cooper brand received an award for its new S/T Maxx tyre: the Global Media Award.

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Awarded by 26 journalists of 16 different nationalities, the competitions pitched 2000 products against each other during the premier automotive specialty products trade show.

The aim was to elect a forcefully marketed product that would be susceptible of succeeding commercially.

This tyre, which will go on sale in February 2011, was rewarded for its major off-road potential according to Cooper. Steve Sawyer, the brand representative, was clearly satisfied on behalf of Cooper after getting this prize: "we are very proud to have been recognized for our innovation on a global scale".

The Discoverer S/T Maxx to replace the Discoverer S/T-C is different mainly in its "Armor-Tek3" technology which offers greater resistance. This tyre will be sold in 8 different sizes from 16 to 18 inches.