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Firestone launches the Destination HP for compact SUVs

New tyres Published the 19/08/2014 by Anne

Firestone, part of the Bridgestone group, returns to the compact SUVs segment with a new tyre delivering performances the brand prides itself on.

Firestone Destination HP at the campsite Firestone introduces a tyre that’s just raring to go for compact SUVs - Copyright © : Firestone

Firestone launches the Destination HP for compact SUVs

Firestone Destination HPCopyright © : Firestone
In the automobile world, certain “traditional” segments such as the family saloon or MPV segments have been in serious decline for more than a decade. Over the last few years, new categories are booming in a changing market, and are therefore attracting all manufacturers’ and many customers. Today, compact SUVs are in fashion. A type of vehicle that generates strong sales figures, whether with vehicles such as the Nissan Qashqai, the Volkswagen Tiguan or the Ford Kuga and the Nissan Juke, Renault Captur and Peugeot 2008 in the lower category. The new Destination HP tyre from Firestone  specifically targets this type of vehicle for the tyre replacement market.

 

Better performances

Firestone seems proud of this new product, which they say is the best performing tyre in its category. In particular, Firestone highlights the tyre’s durability with a service life up to “35% longer”. A high durability that does not come at the expense of other important parameters since the tyre is also one of the best in its category as shown on the mandatory tyre label, with a “B” grading for wet grip. The tyre manufacture also underlines the energy efficiency parameter, which achieves a C to E grading on the European tyre labelling  scale.

Firestone Destination HP wet grip test Copyright © : Firestone

This new Destination HP is available in ten different sizes, for 16 and 17 rim diameters.


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