New tyres: news about products from manufacturer - Chelsea FC marks Yokohoma’s BluEarth-A-AE50

Chelsea FC marks Yokohoma’s BluEarth-A-AE50

New tyres Published the 13/11/2015 by Alexandre Lenoir

Sponsor of Chelsea FC since February 2015, the Japanese tyre manufacturer will launch its “new summer tyre”, the BluEarth-A AE50 Chelsea FC edition, in the first half of 2016.

New summer tyre, the Yokohama BluEarth-A-AE50 Chelsea FC edition Sponsor of the football club, Yokohama is releasing a Chelsea FC edition of its BluEarth-A-AE50 tyre - Copyright © : Yokohama / Chelsea

When you spend 60 million dollars a year to sponsor a sports team, the least you can expect is to have your name on the players’ shirts. Sponsor of Chelsea FC since February 2015, this is how Japanese tyre manufacturer Yokohama has replaced Samsung on the shirt worn by players from the famous English Premier League club.

But, to get a return on its investment, Yokohama has come up with a very original idea. From 2016, the club’s logo will adorn the sidewalls of a special edition of its BluEarth-A AE50 tyre!

BluEarth-A-AE50 Chelsea FC edition, a new Yokohama tyre Copyright © : Yokohama
This asymmetric tyre, characterised by a tread repeating a 5 part pattern, delivers excellent handling in wet conditions, a longer tyre life and improved fuel efficiency thanks to its special Nano Blend compound.

If the original model is available in more than fifty different sizes, the Chelsea FC edition will only be available in three of the most common sizes: 225/45R17 94W, 205/55R16 91V and 195/65R15 91H. Prices will be announced during the first half of 2016.