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General Tire

General Tire information

Continental-owned tyre brand General Tire is hosted in the Continental Tire US Headquarters, in South Carolina.


Important dates:

1915:  Company founded in Charlotte, North Carolina, US.

1949:  Carbon black-rich rubber compound invented.

1987:  General Tire’s division bought out by Continental AG.

The General Tire brand specializes in 4x4 tyres and also manufactures tyres for cars and vans.

Competition / sports sponsorship

Motor racing:

  • The General Tire brand sponsors teams at four-wheel/off-road racing events, mainly in the US.