Pirelli Calendar: Steve McCurry celebrates vibrant Rio de Janiero
Pirelli has asked photojournalist Steve McCurry to shoot the 2013 edition of its calendar with the vibrant backdrop of Rio de Janiero as its setting. The result is a baroque photo shoot celebrating feminine beauty and the vibrancy of an eclectic city. By mixing international top models and street scenes, the American photographer offers us a moment of pure grace.
The photographer: Steve McCurry
By asking American photojournalist Steve McCurry to shoot the 2013 edition of its legendary calendar, Pirelli wanted to give a new dimension to this glamorous event which rounds off the year.
His portrait of Sharbat Gula, a young green eyed Afghan girl published on the front page of National Geographic in 1985, has been seen throughout the world.
He has also received several prizes for his coverage of the war in Afghanistan. (© photo: AP) > Steve McCurry website
The photo shoot location: Rio de Janeiro
As the setting for its calendar, Pirelli returned to Brazil, a country full of promise, and more specifically to vibrant Rio de Janeiro.
As a seasoned traveller, Steve McCurry entered into the spirit of this colourful and fascinating city.
The photographer has chosen to tell the story of the city through faces drawn in graffiti and ordinary people alternating with sublimetop models:
A young boxer working out, the Brazilian top model Adriana Lima, a fruit seller in response to the Czech model Petra Nemcova, the capoeira masters practicing their art between portraits of the Tunisian Hanaa Ben Abdesslem and the Ethiopian Liya Kebede. A total of 34 photographs exhibiting a rare beauty.
The message: The beauty of everyday life
Following the natural style of Mario Sorrenti (2012), the provocative poses of Terry Richardson (2010) and the mythological ambiance of Karl Lagerfeld (2011), Steve McCurry proposes a baroque photo shoot. “I tried to portray Brazil, its landscape, its economy and its culture along with the human element” explains the photographer. He adds “For me, photography is an expressive means to tell the large and small stories of daily life.”
100 photos of Steve McCurry for press freedom
100 photos of Steve McCurry for press freedom, Reporters Without Borders, 9.90 €. Available on bookstores and on the RWB website.
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