Nitto Invo, an impressive tyre!
In general, American consumption is based on the ostentatious model. The tyre market is no different and is affected by fashion/trends with some products relying on physique alone. The best example: the Nitto Invo.
A sports tyre with an impressive tread and a resolutely aggressive design that looks like it wants to eat up the road. But is this enough to make it an effective tyre? Of course not, especially in view of the technical armada used by the leading brands to develop a tyre. This American brand is surfing on a marketing strategy based on the sports underground covering highly trendy disciplines such as dragster, time attack (circuit), or Grappler trucks (trial 4x4).
Concretely however, how does this tyre, that we will never see over here, perform? Several comparisons were organized across the water by various media, including Car And Driver. They noted that, although the quality of the tyre was correct, it did not live up to a comparison with its direct rivals such as the Dunlop Direzza Sport Z1 Star Spec, or the BF Goodrich G-Force T/A KDW.
Its limits arise in the wet, with an undoubted lack of grip and feeling. In the dry, it lacks precision and endurance when driven hard.
Who says you shouldn't judge a book by its cover?
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