Features - Michelin on a global roll

Michelin on a global roll

Features Published the 18/12/2009

Michelin has announced the launch of its global advertising campaign with the aim of communicating three key points: better grip, greater longevity and improved fuel consumption.

The campaign will combine a media mix of TV, press, internet and use its distribution outlets. Starting the tour in N. America, it will roll out the campaign in 2010 throughout the rest of the world.