Features - Goodyear : Marketing Safety First

Goodyear : Marketing Safety First

Features Published the 18/12/2009

On October 22nd the tyre manufacturer Goodyear set up a driving master-class called “Safe Driving,” that took place in Andenne, Belgium. Completely free and with driving being the goal, the work-shop taught how to handle and control a vehicle in winter conditions.

For 3.5 hours, the course taught how to avoid obstacles, start up on slippery ground as well as techniques to control skids.  The thought behind this original idea is that Goodyear hopes to encourage motorists to get their winter tyres   around mid autumn.