Features - Continental get in the cage

Continental get in the cage

Features Published the 03/03/2011

France played Brazil on the 9th February in a football match. On this occasion, the manufacturer Continental, partner to the French team, organised a surprising promotional campaign.

The Cage by Continental Copyright © : Continental

The well-named Cage, is a giant metallic structure reaching 3 meters in height and 10-meters in diameter. Created by artist Benedict Radcliffe, The Cage is a representation of the new ContiSportContact 5 tyre which is due to be launched in a few weeks.

It was set-up at Gate X in the forecourt of the Stade de France and allowed supporters to confront the Continental goal-keeper in a sort of mini-match, with prizes awarded according to the goals scored.

The event will be repeated during various football events around Europe.