Features - Bridgestone signs up with a beaver for the Super Bowl
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Bridgestone signs up with a beaver for the Super Bowl

Features Published the 03/02/2011

The Super Bowl is the most watched sports event in the USA. For the 2011 edition, Bridgestone is doing it again with a special advertising campaign.

Bridgestone's commercial for SuperBowl Copyright © : Bridgestone

And to start off the campaign to be broadcast during the Super Bowl (6th February 2011), Bridgestone has launched a few teasers...

Including the famous Beaver in a commercial entitled Carma.  Carma is a play on the word car, suggesting an eco-comic theme, around the relationship between drivers and their natural environment.

The second commercial shows someone misusing the “reply all” button on their professional mail box.