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For Peugeot, the future is electric

Environment Published the 01/04/2010 by Laurent

Peugeot is the leader in France in terms of electric and small city cars. The multipurpose urban car is the brand’s core market. On the occasion of the Geneva Motor Show, Marc Bocqué, Press manager for France, tells us about the French manufacturer’s strategy in this segment and its desire to keep its “pole-position”.

Peugeot BB1 au salon de Genève

rezulteo™ : Does Geneva mark the return of Peugeot in the electric car segment?

Marc Bocqué
: The launch of the Peugeot iOn on the French and international markets does indeed mark the return of the brand to the electric car market. By 2015, we forecast the share of electric cars on the total market between 1.5 and 3%, (290 000 cars) with 15 000 cars per year sold by the brand. At the start of year we also presented the BB1, a “breakthrough” car in terms of architecture, concept and ecological footprint. This car can be summed up in one equation: 2.50 m/ 4-seater /100% electric and 0 emissions.

rezulteo™ : It’s taking a while to take off, but do you think “electric” is the market of the future?

Marc Bocqué : This market needs to be supported for four or five years by the public authorities, in France and in Europe. Ultimately, volumes should rise and developments in battery technology should give rise to vehicles whose value in terms of options/efficiency/price should be better than today. In my opinion, this market will gradually grow over the next five years and ultimately take off. We need to be present now to gain market share.

rezulteo™ : Does this mean that Peugeot is betting on all-electric?

Marc Bocqué
: Peugeot will not be putting all its eggs in one basket. The electric car is not the only answer and as the reference brand, we want to be present on the whole range of technologies that will allow cars to reduce their carbon footprint. This also means 2nd generation Stop&Start that we will be selling from the start of 2011 under the name e-HDI. This system should enable consumption to be reduced by up to 15% in cities, with a remarkable cost/efficiency ratio. Finally, still in 2011, the first 3008 with Hybrid 4 technology will be launched. This is a full-hybrid diesel allowing for a 35% reduction in consumption and CO2.

Peugeot SR1 at the Geneva Motor ShowCopyright © :
rezulteo™ : Is the economic and environmental aspect essential for the consumer when choosing a car?

Marc Bocqué
: It’s important, with one reservation. There are two recurring elements at Peugeot: the first is the requirement for a quality vehicle with the lowest possible carbon footprint and maximum level of safety. The second is emotion. A Peugeot will never be just a functional object, but a product that gives off a certain emotion, through the style and a form of driving pleasure. Electric doesn’t necessarily mean boring… This is summed up in the Peugeot SR1 which combines a petrol and electric engine with 119gr of CO2. We can keep a hedonistic view of the automobile while still respecting the environment.

rezulteo™ : Will the development of the electric car occur in segments other than small city cars, for example for saloons or MPVs?

Marc Bocqué : Logically, electric is first and foremost for small city cars for one simple reason: even though battery technology has evolved, electric cars have an autonomy that is more suited to urban and suburban use. Each category of car has its own technological coherency. The main thing is to obtain a service/cost/vehicle type ratio that suits the needs of the customer.

rezulteo™ : How important are tyres and green tyres in the development of full-Hybrids?

Marc Bocqué
: Green tyres are part of Peugeot’s brand DNA. We were the pioneers with the Michelin Energy-Saver tyre and the tyre is part of the “automobile synthesis”. Lowering CO2 consumption is at the heart of our strategy. We are continuing this goal by working with manufacturers, since for consumption as low as we reach today each gram is gained by small details. This saving can be made in all technological spheres of the vehicle: aerodynamics, friction and of course, tyres.